SOYJOY, the maker of soy and fruit bars, has been using animation in their commercials.  Their brand is hip, healthy, and flavorful, and animation was a great way to strengthen the brand and stand out.  My favorite SOYJOY animation, "Jump Rope," uses bright colors and playful music to show viewers just how amazing one of their bars makes you feel.  

The second animation reinforces their brand with color and electronic music.

Be sure to check the Lilipip YouTube channel for more examples of great animation.