Just because you made it, doesn't mean you own it.

There are all sorts of places a story wants to go that you can't imagine at the time you create it.

When you create something, you want it to be epic, to have a life of its own. But to give it a life that's timeless you need to let others own it for themselves.

In this way, most epic stories move beyond their creator and become something Other.

For instance, Apple created the iPhone. But there are users who demand to use cool things, and developers who make cool things happen - together they make the iPhone epic.

People you don't know, people you've never even met, will pass on your story, but only if you hold it with an open hand. If you create something and say It's mine!, you come off like Gollum in a cave.

But real stories, true stories, stories with momentum, they take on a life of their own that is much bigger than us nitwits who create them.

This is why we at Lilipip have an affinity for stories like Knocking Live. Here's a little app that allows you to stream video from phone to phone, getting used in ways its creator hadn't even considered - deaf people are signing to each other, blind people stream a restaurant menu so a friend can read it to them, families are staying connected while separated by great distance.

And because these stories were bursting out of the platform box, Knocking Live followed its own story where it wanted to go -- by creating a cross-platform app, giving its users the ability to stream video between an iPhone and an Android phone.

The universe is full of recurring themes, and in this age of the mash-up, creators can't afford to hold their creations with a closed fist.

And with that being said, I give you APPATAR...

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