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<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Thu, 09 Sep 2010 20:37:52 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.lilipip.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.lilipip.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.lilipip.com/blog/atom.xml"/><updated>2010-09-07T19:39:17Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.5 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Just because you made it, doesn't mean you own it.</title><id>http://www.lilipip.com/blog/2010/9/3/just-because-you-made-it-doesnt-mean-you-own-it.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/9/3/just-because-you-made-it-doesnt-mean-you-own-it.html"/><author><name>Jen Zug</name></author><published>2010-09-03T19:32:01Z</published><updated>2010-09-03T19:32:01Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>There are all sorts of places a story wants to go that you can't imagine at the time you create it.</p>
<p>When you create something, you want it to be epic, to have a life of its own. But to give it a life that's timeless you need to let others own it for themselves.</p>
<p>In this way, most epic stories move beyond their creator and become something Other.</p>
<p>For instance, Apple created the iPhone. But there are users who demand to use cool things, and developers who make cool things happen - together they make the iPhone epic.</p>
<p>People you don't know, people you've never even met, will pass on your story, but only if you hold it with an open hand. If you create something and say <em>It's mine!</em>, you come off like Gollum in a cave.</p>
<p>But real stories, true stories, stories with momentum, they take on a life of their own that is much bigger than us nitwits who create them.</p>
<p>This is why we at Lilipip have an affinity for stories like <a href="http://knockinglive.com/">Knocking Live</a>. Here's a little app that allows you to stream video from phone to phone, getting used in ways its creator hadn't even considered - deaf people are signing to each other, blind people stream a restaurant menu so a friend can read it to them, families are staying connected while separated by great distance.</p>
<p>And because these stories were bursting out of the platform box, Knocking Live followed its own story where it wanted to go -- by creating a cross-platform app, giving its users the ability to stream video between an iPhone and an Android phone.</p>
<p>The universe is full of recurring themes, and in this age of the mash-up, creators can't afford to hold their creations with a closed fist.</p>
<p>And with that being said, I give you APPATAR...</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/39ctciaXP4w?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/39ctciaXP4w?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>]]></content></entry><entry><title>Lilipip Creative Profiles - Andrew Imamura, Storyboard Artist</title><id>http://www.lilipip.com/blog/2010/6/28/lilipip-creative-profiles-andrew-imamura-storyboard-artist.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/6/28/lilipip-creative-profiles-andrew-imamura-storyboard-artist.html"/><author><name>Admin</name></author><published>2010-06-28T19:26:54Z</published><updated>2010-06-28T19:26:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div>
<p><span class="full-image-float-left ssNonEditable"><span><img style="width: 150px;" src="http://www.lilipip.com/storage/andrew-imamura.jpg?__SQUARESPACE_CACHEVERSION=1276535124186" alt="" /></span></span>Since he can remember, Andrew has found himself immersed and in  love with storytelling.</p>
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<p>Lost in the romantic Audrey Hepburn films, swept away in the  fantastic novels by Richard Adams, and captivated with the lyrical music  of Chet Baker, Andrew found his own creative outlet in drawing.&nbsp; With  his supportive parents encouraging this passion, he had all he needed to  make his own stories come true.</p>
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<p>Andrew found that storyboarding was everything he loved about  storytelling: visualizing scenes, transitions, actions, angles, and  quite simply making words into images!&nbsp; It was all his imagination  spilled out into small panels.</p>
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<p>Born in Los Angeles, Andrew eventually found his way to Portland  where he graduated from the Art Institute with a major in Media Arts  &amp; Animation.&nbsp; There he met his beautiful wife Yas, and together they  are continuing the never ending practice that is art.</p>
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<p>You can follow Andrew's artistic work on his blog at <a href="http://boardsbyimamura.blogspot.com/" target="_blank">boardsbyimamura.blogspot.com</a></p>
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<p>﻿</p>]]></content></entry><entry><title>Animation Highlight: Circle Street</title><id>http://www.lilipip.com/blog/2010/6/24/animation-highlight-circle-street.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/6/24/animation-highlight-circle-street.html"/><author><name>Admin</name></author><published>2010-06-24T20:36:18Z</published><updated>2010-06-24T20:36:18Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><a title="http://www.circlestreet.com/" href="http://www.circlestreet.com/" target="_blank">Circle Street</a> was a fun project for a client who chose to write their own script with coaching and editing from Lilipip. One thing I've noticed about clients who write their own script, is they tend to be wordy and too general in their initial attempts. The folks at Circle Street were great about listening to our suggestions to make it more concise and engaging.</p>
<p>We also worked with a great animator, <a title="http://www.oddisgood.com/" href="http://www.oddisgood.com/" target="_blank">Kevan Atteberry</a>, who captured the vision of our client and developed the storyboard. I love all the little extras he put into the illustrations, like the x'd out eyes of the dead fish and the dollar signs floating up with the bad smell.</p>
<p>I really enjoyed working with Kevan - he's a seasoned illustrator/animator that understands great storytelling, and I hope we get a chance to work with him again soon.</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/ORBBHgbRtRc&hl=en_US&fs=1&rel=0"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ORBBHgbRtRc&hl=en_US&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>]]></content></entry><entry><title>Virgins, Veterans, and the Wingman</title><id>http://www.lilipip.com/blog/2010/6/16/virgins-veterans-and-the-wingman.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/6/16/virgins-veterans-and-the-wingman.html"/><author><name>Jen Zug</name></author><published>2010-06-16T19:22:53Z</published><updated>2010-06-16T19:22:53Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Like most websites, yours likely has two types of visitors.<br /><br />First you have the regulars. They like what you have to offer - your product, your service, your concept. They keep coming back because they just <em>love</em> that thing you do.<br /><br />These are the veterans.<br /><br />Then there are people who have no idea who you are or what you do or whether you are worthy of their money and time. Maybe you were the fourth link down on a Google search, and now you have <em>the moment, you own it, you better never let it go.</em><br /><br />(Sorry. I really like Eminem.)<br /><br />These are the virgins.<br /><br />A one minute video about your product, concept, or service helps distill your Big Idea - gets it down to a succinct story to show what problem you are solving.<br /><br />But a video isn't just for the virgins who come knocking. Sometimes you get a special kind of veteran, called a fan. They love what you do and want to hook you up with people you've never met. <br /><br />They know virgins you don't know.<br /><br />A video about what you do gives your fans an artifact to carry with them, something they can easily pass along to a virgin when you are not there. <br /><br />Like a wingman, your video will always have your back. It will tell the story for you while you do other things, like tend to your veterans and convert them to fans. <br /><br />Your video can go anywhere and play at any time. You could be brushing your teeth at 1am while someone is watching your video. You could be lunching with a potential investor while someone is watching your video. You could be freaking out about what to do with all this new business while someone is watching your video.<br /><br />So the next time you wonder about the ROI on one of our animations, think about the all the virgins your video can reach while you take a nap after a sixty hour week.</p>
<p style="font-size: 80%;">p.s. Check out our latest animations <a href="http://www.lilipip.com/">here</a>.</p>]]></content></entry><entry><title>Lilipip Creative Profiles - Mike O'Brian</title><id>http://www.lilipip.com/blog/2010/6/7/lilipip-creative-profiles-mike-obrian.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/6/7/lilipip-creative-profiles-mike-obrian.html"/><author><name>Jen Zug</name></author><published>2010-06-07T20:27:35Z</published><updated>2010-06-07T20:27:35Z</updated><content type="html" xml:lang="en-US"><![CDATA[<div>
<p><span style="font-family: arial,sans-serif; font-size: 16px; color: #111111; line-height: 32px;"><span class="full-image-float-left ssNonEditable"><span><img style="width: 150px;" src="http://www.lilipip.com/storage/Mike_OBrian.jpg?__SQUARESPACE_CACHEVERSION=1275942597897" alt="" /></span></span></span></p>
<h4>We've had the pleasure of working with Mike on three projects to date - <a href="http://www.lilipip.com/parallels/">Parallels</a>, <a href="http://www.lilipip.com/adobe/">Adobe</a>, and <a href="http://www.lilipip.com/circle-street/">Circle Street</a>. Following is a little about him, but you  can find out more on his <a href="http://www.mikeobrianvoiceovers.com/">website</a>.</h4>
<p>&nbsp;Never at a loss for words, Mike  can remember holding a pretend microphone almost as soon as he could  walk.&nbsp;</p>
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<p>His award winning voice has been  selected to represent dozens of high  profile companies including  Motorola, Paramount Pictures, Adobe,  Microsoft, Fox and Sea World.  Mike's list of credits also include being  chosen by Dick Clark  Productions to host a nationally syndicated  special with Tim McGraw  &amp; Faith Hill.</p>
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<p>But still to this day, the highlight of  Mike's career came as a sophomore in college. &nbsp;Mike, a communications  major, was on summer break and waiting tables at the Olive Garden in  Mansfield, Ohio. &nbsp; Through a chance meeting, in between breadsticks and  lasagna, Mike was personally invited to the set of &nbsp;Shawshank Redemption  (being filmed just outside of town) to interview Morgan Freeman. &nbsp;"The  30 minutes I spent with Morgan Freeman in his trailer on the set of that  incredible movie was one of the greatest moments of my life."﻿</p>]]></content></entry><entry><title>Animation Highlight: Adobe eLearning Suite 2</title><id>http://www.lilipip.com/blog/2010/6/4/animation-highlight-adobe-elearning-suite-2.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/6/4/animation-highlight-adobe-elearning-suite-2.html"/><author><name>Jen Zug</name></author><published>2010-06-04T18:35:37Z</published><updated>2010-06-04T18:35:37Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>For the <a href="http://www.adobe.com/products/elearningsuite/">Adobe</a> project we teamed up illustrator, <a title="http://boardsbyimamura.blogspot.com/" href="http://boardsbyimamura.blogspot.com/" target="_blank">Andrew Imamura</a>, with  animator, <a href="http://alorozco.blogspot.com/">Alphonso Orozco</a>, to create the character of Karen. Adobe was  so impressed with our work and with our developement of this character that they used our animation source files to develop an entire tutorial  campaign around "Karen's Story." <br /><br />You can see an example of these  tutorials on <a title="http://www.youtube.com/AdobeELearning" href="http://www.youtube.com/AdobeELearning" target="_blank">Adobe's YouTube channel</a>.<br /><br />(Rumor has it they also  made t-shirts, though I have not yet seen one.)<br /><br />This project was  challenging in that it had an aggressive deadline, and the client was  eleven time zones away. I think. It may have been twelve. All I know is,  I was often exchanging emails with the client until well after  midnight.<br /><br />With the aggressive deadline we were given, Alphonso  pulled at least two all-nighters to get it done on time. I know this  because he emailed me at 3am and called me at 5am. He works hard, and I  appreciate all he sacrificed to deliver the project.<br /><br />And for the  record, in case you are a wondering if we'll produce a 2 minute  animation for YOU in three weeks, the answer is... yes... for an additional  fee! :)﻿</p>
<p>Also worth noting: Adobe requested a non-standard video size that would fit within their web banner space. My compliments to Andrew for designing a storyboard that filled out Adobe's requested non-standard video size quite nicely!</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/aMGE4X_TkVU&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/aMGE4X_TkVU&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>]]></content></entry><entry><title>Jen Zug Joins Lilipip As Creative Director</title><id>http://www.lilipip.com/blog/2010/6/2/jen-zug-joins-lilipip-as-creative-director.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2010/6/2/jen-zug-joins-lilipip-as-creative-director.html"/><author><name>Jen Zug</name></author><published>2010-06-02T18:32:59Z</published><updated>2010-06-02T18:32:59Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>You know how you haven't called your sister in months, but every time  you think about calling her you're faced with the daunting idea of  catching her up on everything you've been doing but you just can't fit  that into one conversation over your lunch hour at work?<br /><br />That's a  little bit how I feel right now.<br /><br />Lilipip is up to great things  so far this year, and I'm excited to tell you about it all - one story  at a time. <br /><br />To start with, my name is Jen Zug, and I joined the  Lilipip team in January as Creative Director. I work with our Project  Managers and creative teams to set the tone and style of each project  according to the client's needs. I'm also the Head Writer and oversee  all script writing - one of my favorite parts of the job.<br /><br />Here is  a little about me from our <a href="http://www.lilipip.com/team/">Team page</a>:<br /><br /></p>
<blockquote>Jen brings years of writing  experience to the Lilipip team, using her love of story telling to help  shape the scripts and storyboards that give birth to future animations.  As a blogger and active twitter user, Jen's approach to script writing  is quick and dirty, catering to the short attention spans of today's web  surfers. After a lifetime of writing stories, producing short home  movies, and creating the proverbial "mix tape" for every occasion, Jen  can hardly believe she gets to do all this for a living.</blockquote>
<p><br /><br />I look  forward to bringing you many more stories of Lilipip in the weeks and  months to come!﻿</p>
<p>&nbsp;</p>]]></content></entry><entry><title>Our creative team – the people behind each animation</title><id>http://www.lilipip.com/blog/2009/10/7/our-creative-team-the-people-behind-each-animation.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2009/10/7/our-creative-team-the-people-behind-each-animation.html"/><author><name>Admin</name></author><published>2009-10-07T20:07:16Z</published><updated>2009-10-07T20:07:16Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Lately many of our customers have been wondering where we find all those amazing artists that we work with, so this newsletter is dedicated to our creative team &ndash; how we find them, screen them, and work with them.</p>
<p>Each of our animation projects is seen to completion by a dedicated project manager (we only have two right now) and, on higher paid projects, edited and sweetened by a sound designer (our own Director of Business Development Bryan Zug, until we find a good candidate to relieve him of that!).</p>
<p>The creativity for each project comes from our animators, illustrators, composers, voice-over artists, and writers. Therefore, the artistic quality depends mostly on their talent, so we search all over Internet for the best talent we can find.<span style="color: #595959;">&nbsp;</span></p>
<p><span><strong>How large is our creative team?<br /></strong></span></p>
<p>We have 181 creative people currently in our database, profiled in&nbsp;<a style="color: #7fa1b6;" href="http://www.batchblue.com/index.html" target="_blank">Batchbook</a>&nbsp;according to their skills, with sample portfolios, contact info, etc. All of them are independent artists, residing in US and outside US, from Brazil to Germany to India. They are all freelancers who tell us when they are available for work, so that we can plug them into a project that fits their schedule.</p>
<p>We have recently started profiling them&nbsp;<a style="color: #7fa1b6;" href="http://lilipiptest.squarespace.com/blog/2009/9/14/lilipip-creative-profiles-james-sugrue.html" target="_blank">on our blog, so check it out.</a><span style="color: #595959;">&nbsp;</span></p>
<p><span><strong>Where do we find them?</strong></span></p>
<p>Our favorite online &ldquo;fishing grounds&rdquo; &ndash;</p>
<p>For animators we love to look on Film Festival sites (like&nbsp;<a style="color: #7fa1b6;" href="http://www.siff.net/index.aspx" target="_blank">SIFF</a>,<a style="color: #7fa1b6;" href="http://www.viff.org/home.html" target="_blank">VIFF</a>,&nbsp;<a style="color: #7fa1b6;" href="http://www.berlinale.de/en/HomePage.html" target="_blank">Berlinale</a>); animation school sites (like&nbsp;<a style="color: #7fa1b6;" href="http://www.vfs.com/?gclid=CLWD8rDZq50CFSFRagodiFw2ig" target="_blank">Vancouver Film School</a>); animation blogs (like&nbsp;<a style="color: #7fa1b6;" href="http://www.cartoonbrew.com/" target="_blank">CartoonBrew</a>&nbsp;or&nbsp;<a style="color: #7fa1b6;" href="http://coldhardflash.com/" target="_blank">ColdHardFlash</a>); video sharing sites like&nbsp;<a style="color: #7fa1b6;" href="http://www.youtube.com/watch?v=uOHvZjiDANg" target="_blank">YouTube</a>&nbsp;and&nbsp;<a style="color: #7fa1b6;" href="http://www.vimeo.com/4197676" target="_blank">Vimeo</a>;&nbsp;<a style="color: #7fa1b6;" href="http://twitter.com/" target="_blank">Twitter</a>&nbsp;&ndash; through searching via&nbsp;<a style="color: #7fa1b6;" href="http://tweetdeck.com/beta/" target="_blank">Tweetdeck</a>&nbsp;for &ldquo;animation&rdquo; or on twitter directories like&nbsp;<a style="color: #7fa1b6;" href="http://twitr.org/" target="_blank">Twitr</a>.</p>
<p>We always find great illustrators who do children&rsquo;s illustration, they tend to create better characters (on sites like&nbsp;<a style="color: #7fa1b6;" href="http://www.childrensillustrators.com/content.cgi/index" target="_blank">Childrens Illustrators</a>) and we&rsquo;ve found some illustrators on stock sites (like&nbsp;<a style="color: #7fa1b6;" href="http://www.istockphoto.com/index.php" target="_blank">iStockphoto</a>).</p>
<p>Most composers come to us by word of mouth or on&nbsp;<a style="color: #7fa1b6;" href="http://www.myspace.com/mikew88" target="_blank">MySpace</a>; voice-over artists and writers have been harder to find, so we only have found good ones though friends recommendations. And, lately people have been contacting us almost daily inquiring for potential work, so we hardly look for them ourselves.<span style="color: #595959;">&nbsp;</span></p>
<p><span><strong>How do we screen them?<br /></strong></span></p>
<p>We screen all of our talent against our brand values &ndash; wow, simple, smart, alive.</p>
<p>Do we say &ldquo;Wow!&rdquo; out loud when we see or listen to their work? Is their work simple - does it flow easily, without effort, is it intuitive, does it seem natural?</p>
<p>Does the artist know their craft and appropriate tools/software, is the work intelligent and/or innovative? Is the work alive - is it human, authentic/original, enthusiastic, conversational?</p>
<p>Only if all 4 criteria match, we contact the artist and offer to work with us. If the answer is positive, we add the artist to our database in Batchbook and contact them when the right project comes along.</p>
<p><span><strong>How do we work with them?<br /></strong></span></p>
<p>For their first project, we put them on our&nbsp;<a style="color: #7fa1b6;" href="http://www.lilipip.com/pricing/" target="_blank">Bootstrapping package</a>, to give them enough time to be trained, and we always have backups in case something goes wrong. Once they have completed a project to customer satisfaction, they move on to being profiled from NEW to PRO in our database. And from then on, we&rsquo;re set to work together!</p>]]></content></entry><entry><title>Lilipip joins Common Craft Explainer Network</title><id>http://www.lilipip.com/blog/2009/9/21/lilipip-joins-common-craft-explainer-network.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2009/9/21/lilipip-joins-common-craft-explainer-network.html"/><author><name>Admin</name></author><published>2009-09-21T20:10:31Z</published><updated>2009-09-21T20:10:31Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>We are excited to join the Common Craft Explainer Network, and are honored to be in such fantastic company. Here is the <a href="http://www.commoncraft.com/welcoming-two-new-members-explainer-network">Common Craft blog post about it.</a></p>]]></content></entry><entry><title>Lilipip Creative Profiles - James Sugrue</title><id>http://www.lilipip.com/blog/2009/9/14/lilipip-creative-profiles-james-sugrue.html</id><link rel="alternate" type="text/html" href="http://www.lilipip.com/blog/2009/9/14/lilipip-creative-profiles-james-sugrue.html"/><author><name>Ksenia Oustiougova</name></author><published>2009-09-14T21:05:57Z</published><updated>2009-09-14T21:05:57Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.lilipip.com/storage/blog-images/3yearoldme.jpg?__SQUARESPACE_CACHEVERSION=1254940829924" alt="" /></span></span><a href="http://jimgrueportfolio.blogspot.com/">James Sugrue</a> - Animator, Character Designer, Distracted Dreamer.</p>
<p>Born in Brooklyn NY, James aspired to work in a field he would enjoy the most. The only problem was he did not know what he wanted to be! At the age of five he wanted to be a dentist, but a week later after seeing the wildly imaginative "Who Framed Roger Rabbit" he quickly abandoned cavities for cartoons.</p>
<p>James loved cartoons so much, he even wanted to be one. But his parents wisely told him that sticking his finger in an electrical outlet would not comically show his skeleton, but would lead to rather fatal results. Since he wanted to stay alive like all human beings, he decied to take the safe approach and draw himself getting electrocuted, as well as squashed, stretched, and twisted.</p>
<p>For the next twenty years, he continued to draw electrocution, squashing, stretching, and twisting, only with more refined skills and using different characters. Since then, he has graduated from New York's School Of Visual Arts and has interned and freelanced for such companies as Sony Pictures, &nbsp;Discovery Channel, Frederator Studios, Augenblick Studios, and more recently, Lilipip.</p>
<p>James' goal is to keep improving his skills while finding work in animation and to someday produce his own cartoon series. James' claim to fame is his undying determination to succeed and his crazy but cute cartoon style. Not bad for a guy who likes to collect toys of his favorite cartoon characters and still lives with his parents.</p>
<p>James worked with Lilipip on the <a href="http://www.youtube.com/watch?v=Z8y0UjmOKbY">political animation for the League of Conservation Voters.</a></p>]]></content></entry></feed>