If you haven’t noticed, we are slowly moving away from the $0.99 per pipclip model to the free model, with “good” ads, or sponsorships - so you can see the entire clip for free (not just the preview). Every pipclip will be “brought to you by” a company that we believe serves kids and families in the best, socially-responsible, and green way - so no ads from “McDonaldses” of this world. Guess what, we are not alone - Qubo, as reported by Cynopsis, “has created a set of nutritional guidelines designed to “dictate advertising decisions” (on-air and online) for the qubo channel and its like named programming blocks on NBC, Ion Television and Telemundo. This effort builds off of Ion Media Network’s advertising and media initiative to fight childhood obesity unveiled last summer for both qubo and Ion Life. Developed with an expert in childhood obesity, qubo will now only accept ads from those company’s that meet the acceptable nutritional intake criteria set out in its new guidelines, which includes limits for meals and snacks broken down by calories, grams of fat, as well as saturated and trans fat, sugar, protein, fiber and sodium. Last week qubo introduced a new series of kid-aimed healthy eating and exercise Public Service Announcements with partners US Dept. of Health & Human Resources, the Ad Council and the US Olympic Committee.”Bravo, Qubo! Power to parents. Finally, we are getting there.