Small Business Embraces Animation: The Happy Roofer

Check out this awesome animated video created for State Roofer in Everett, WA.  This is a wonderful example of how small business can use animation to brand their companies and tell their story.  A lot of roofing companies use the "talking head" video instead of animation.  This roofing company decided to be different...

Instead of saying, "We're State Roofer, and we're the best roofers in Everett.", they told a story that will resonate with their audience.  The animation shows rain coming down, and then a house with an old, mossy roof.  As viewers, we think, "Oh no!  The roof is going to leak."  This does so much more for than the audience than a traditional video or ad. 

Also, note that the animation is the perfect length, one minute long.  The retro design was perfect for their brand, and the music complimented the feel of the video. 

Great job, State Roofer animators!  Watch the animation here: