Tip #4: Technical Considerations for Your Marketing Video

Do these little technical details correctly.

• Put a play button on the player, so people know this is a video and not just an image. You’ve got to continue the conversation with your prospects before they’re bored again.

• Put the length of the video into the player or next to it, so people know if it is 1 minute, 20 minutes, or 1 hour, and can make a decision to watch it or not.

• Do NOT put the video on auto play. Allow people to play and pause the video as they wish.

• Have a volume control button. People hate it when they can’t control the sound.

• Put your video on YouTube and embed the code into your web site page instead of putting hosting it yourself. This will let people share it easily.

Tip #3: Call to Action

This is a very important tip – Leave the last frame on a call to action for a few seconds.

• Don’t leave it on black background; do leave your website on the bottom, a phone number to call, and an e-mail where you can be contacted.

• Don’t leave just an 800 number with an answering machine on it. Choose something where people can interact with you right away, like a Twitter account name, a Facebook page, or an e-mail.